My Name is Sebastien Marchi, I’m a graphic designer and entrepreneur with a very promising start up called FLY3(www.fly3.ca). My brand is capable of competing with the top five companies in the athletic apparels and sneakers industry. But I am still waiting to make my first legitimate sale on my website after being online for 8 months. Having a great website and brand does not guarantee you sales today. If you don’t know how to market your website, you won’t make any sales. Being a startup, there is a lot of competition in my space. To rise above all the noise, I will either have to spend a lot of money on advertising or I will need to know exactly what I’m doing with digital marketing. That is why I decided to learn digital marketing. A must for every internet entrepreneur.
Running an ecommerce website is a fulltime job. I need to be on top of my game to succeed. To succeed I have to do a lot of tasks myself. From design to sales and marketing, I do it all. If I don’t, I won’t succeed. With the rise of companies like Shopify, anybody can open and manage an e-commerce business fairly easily today. Since everybody can enter the e-commerce space, there is no barrier to entry anymore.
Would you like to expand your horizons and do business worldwide? If you answered yes to this question, you are in luck, today is the best time to start a business. These days, the barrier to entry is slim to none. You can start a business today with less money than ever before. You have an unlimited pool of potential customers you need to know how you can differentiate your company from your competitors. Why should people do business with you rather than your competitors?
You need a strong brand and also a deep knowledge of digital marketing. Digital marketing is the art of starting a discussion with your target buyer to eventually lead them to buy from your company. Digital marketing will help your company stand out from the crowded space that is the internet right now, so that your target buyer eventually decides to buy from your company instead of your competitors. You should really consider learning digital marketing. If you learn digital marketing and you have a strong brand, you will always be ahead of your competition. Let’s face it, with the rise of the internet, the game of marketing has shifted and is now mainly done online and if you are not doing business online right now it is not too late. To succeed online you need to be a savvy digital marketer. That is why I decided to take a digital marketing degree. The best place I found online to do so, was Udacity with their Digital Marketing Nanodegree Program. Learning digital marketing will bring your capabilities to new heights. If you need help with your digital marketing, don’t hesitate to reach out to me. I’ll be glad to help you grow your online business.